Why choose a Graphic Designer over Fiverr?
I get it. Your budget is tight. Good design is expensive. Done will do for now.
I totally get it.
When you break it down it’s really a matter of where your priorities lie. If your business is just a hobby, then why would you invest more than $50 in your branding? Heck, side hustlers, you only make what, 500, 600 a week yeah? So I mean 10% of that – it just doesn’t add up! Instead, why not just grab a pre-made png and dump it in your 30 day trial of Photoshop, and slap some text under it? They can print that on your etsy labels or t-shirts right? I bet you could probably just steal one from a google image search and finagle it in good old Paint.
Oh, excuse me…you are serious about your business? You just don’t value the work of other people enough to actually pay them what they’re worth. Because of course you’re creative. You could absolutely do up a logo yourself, but your time is precious, yeah? Otherwise you would do it, since it’s so obvious and easy. But every minute you’re spending realizing your dream brand visually is a dollar you’re not earning. So like, an hour is about what it would take you right? $60 seems generous, to you at least. These people ought to be grateful for the chance to work with such a great brand and of course you’d be grateful and link to their social media. Retweet, fave, like, follow – this is all just as good as actual currency in this age! It’ll be great exposure. Everybody wins!
Or perhaps I’ve completely misjudged you. You want to pay, you just don’t have that much money. I get it. I really do. And this is probably the singular reason I’d say is legitimate for going with fiverr or buying premade logos. Unless you are actually flat broke then you don’t really have an excuse.
Sarcasm aside, there are really very few benefits to using fiverr over a professional graphic designer. [perfectpullquote align=”right” bordertop=”” class=”” cite=”” link=”” color=”#FF0096″]A logo is not the be-all-end-all of branding.[/perfectpullquote]
With fiverr logos, there is no guarantee the work is original. And yes, these fiverr “designers” will and have stolen logos, and their clients have learned the lesson I’m trying to convey now the hard way. Do you really want to go through all of that?
With a graphic designer the work will be original and you’re going to get the design that you asked for, even if it takes a couple of meetings.
A graphic designer will be willing to work within your budget. Obviously their time isn’t necessarily worth more than anybody else’s time. But it is quality time – time that’s spent in research, and briefing, whereas a fiverr “designer” is just doing the logo. They will churn yours and maybe a half a dozen others out in a week. You’re a gardener? Have a lawnmower icon for a logo plus your name. You’re a beautician? Have a pair of lips plus your name. It’s a simplified process -really just a formula with very little wiggle room for creativity or even more than a cursory thought. When you’ve got no guaranteed income source, and you’re working for less than minimum wage, you don’t really have time to think much.
You wouldn’t pay some random dude in an alley $30 to get your nails done, (I hope!) but you might pay someone in a salon about twice that. And that still isn’t a lot of money at the end of the day. I mean, designers are not dentists – we don’t have that kind of responsibility, and it’s not like we’d bill you $3K for something like a manicure…but we are professional. It takes years to learn the fundamentals of design and typography, and how to properly use the software apps and coding…and on top of all of that we’re running our own businesses, managing websites and clients and social media.
A logo is not the be-all-end-all of branding. Shocking, I know. So when you choose to work with a designer, you will get more than just a logo. When a client asks for a logo from me I always include brand package. This is where you can see this is an investment in your business, rather than a box that needs to be ticked.
When a client isn’t happy with their logo, a fiverr “designer” only provides limited revisions. You know this up front, but what happens when the revisions are all done and your fiverr disappears because they aren’t contracted to do anymore work? You will probably end up taking it to a graphic designer. For me, design is a process which involves clients. That means I work with them until they are happy and then I work with them again, and again, and again. If something isn’t working, we work together until it does.
Building a brand is possibly the most rewarding investment you can make in your business. You know your value. You know the value of your business. You know your brand is more than a logo. And you know you deserve better than a crappy fiverr logo.
Nothing personal, but I have had bowel movements that took longer to produce and look better than these fiverr logos. And they were all original work too! 💩💩💩 pic.twitter.com/gzkTuSAhu7
— Amber Nest (@amber_nest) August 9, 2018
If you’re thinking this way, let’s chat.