Branding, Concept, Creative, Drawings, Fun design, Graphic Design, Portfolio
This branding idea was one that I’ve been kicking around for a while. The idea was inspired by a couple of my favorite cartoons: The Simpsons and Bob’s Burgers. If you’re a fan of these shows I’ll give you a chance to figure out the references or you can skip ahead to the end if you can’t stand the wait.
Because this brand was inspired by cartoons, I wanted to sort of head in that direction with the branding. I love cartoons from the golden age of animation and the flying burger was a “non-negotiable” touch point of the brand, so the aesthetic is borrowed from cartoons like Betty Boop and Merrie Melodies. I wanted to include other “angels” in the brand to create a pattern for sandwich paper wrap so the harp wielding burger was born from that and the perfect accompaniment to a burger is fries and a drink.
Colouring for this brand was fairly simple. I chose brown for outlines and as the colour of flame grilled beef, red is the colour of tomato and tomato sauce, and yellow is the colour of cheese and fries…It also represents golden harp, halo, trumpet and all other things you might find in heaven. Red and yellow together create a sense of hunger and urgency, which perfectly represents the needs that fast food restaurants fulfill.
For the type I initially thought a script might be appropriate but it became too difficult to read. The block, serif type used is perfectly legible arched over and under the flying burger icon to form an emblem.
This was a fun project. I feel like the idea is kind of irreverent and lent itself to a perfect for branding.
So if you made it this far and figured out the Simpsons reference is Million Dollar Abie, congrats! You are just as big a Simpsons nerd as I am (probably even bigger if you didn’t have to google it.) The Bob’s Burgers reference is somewhat easier: there is a flying hamburgers picture right beside the burger of the day chalk board.
October 25, 2017