Branding, Graphic Design, Modern, Portfolio, Stylish
This is a personal project. I wanted to create a brand for a cosmetics, bath, and skincare range that targeted men. I felt that the existing branding on the market for men’s cosmetics was fairly bland, homogenous and stark, so I wanted to do something different. I created the horse’s head icon using the Fibonacci sequence and I think this makes it fairly versatile. While this is a masculine brand, but I could see women being drawn to the products as well, mostly because it is luxurious and mysterious.
October 16, 2017