I get it. Your budget is tight. Good design is expensive. Done will do for now. I totally get it. When you break it down it's really a matter of where your priorities lie. If your business is just a hobby, then why would you invest more...
View More
Logo design is a bit of a paradox. It can be one of the easiest tasks in setting up your business, or it can be an epic struggle. Designing a personal logo is quite difficult, mostly because how we perceive ourselves can be at odds...
View More
A solid grasp of typography is essential to graphic design. Why? Because graphic design is about communication, and words are the easiest way to communicate with little room for misunderstandings. It follows then that designers should be warey of their typography, and the effects it...
View More
What we think of as modern typography is clean and legible. The history of typography is anything but. It is a bloody and violent battle between ornament and utility; connotations vs denotations. What it means versus what it is. Many would argue that Johannes Gutenberg is...
View More
Trends are an important part of web design in particular, but all design generally follows the ebb and flow of consumer demand. So while it is important to stay in touch with what consumers want, it is also important to remember that not all trends...
View More