So if you are a small business who has started sometime in the last 5-10 years, you're probably going to already have a presence on social media. Perhaps a facebook page or instagram account, maybe you even sell through etsy. However, if your business is...
View More
Graphic designers, especially freelancers, are generally expected to be Jacks of all trades. We're expected to be able to do basically everything remotely design related - whether we're talking logos, layouts, lettering, icons, infographics, illustration, web design, html, css, javascript, animation, video editing...
View More
Fonts are one of my favorite things. Free fonts; free fonts with extended families and full character sets, alternates, ligatures - this might be enough to make me start breaking into song. These are a few of my favorite things. I've been collecting...
View More
I get it. Your budget is tight. Good design is expensive. Done will do for now. I totally get it. When you break it down it's really a matter of where your priorities lie. If your business is just a hobby, then why would you invest more...
View More
A brand is incorporeal. It is the thoughts, feelings and experiences that are associated with whatever it is you have branded. When we talk about branding something, we're discussing ways we can evoke or direct certain emotional responses, experiences and ideas in the minds of...
View More
Logo design is a bit of a paradox. It can be one of the easiest tasks in setting up your business, or it can be an epic struggle. Designing a personal logo is quite difficult, mostly because how we perceive ourselves can be at odds...
View More
A solid grasp of typography is essential to graphic design. Why? Because graphic design is about communication, and words are the easiest way to communicate with little room for misunderstandings. It follows then that designers should be warey of their typography, and the effects it...
View More
What we think of as modern typography is clean and legible. The history of typography is anything but. It is a bloody and violent battle between ornament and utility; connotations vs denotations. What it means versus what it is. Many would argue that Johannes Gutenberg is...
View More
Trends are an important part of web design in particular, but all design generally follows the ebb and flow of consumer demand. So while it is important to stay in touch with what consumers want, it is also important to remember that not all trends...
View More