Lace Eckhardt has never done things by halves and her latest venture Sidekicks is certainly no exception. Eckhardt, 31 leads a dynamic life, a self-confessed ‘kidult’ she can be found on her BMX heading for an early morning surf, or practicing her skate tricks on the custom half pipe built in her garden.
Having spent half her life trashing numerous pairs of shoes she started to take the search for sturdy, well-made kicks seriously. “I spent so much time on-line looking for stylish skate shoes but most of what I found were either poorly made or way too commercial. When I did find a style that suited my lifestyle and my taste I’d tell everyone how great they were…then someone suggested I set up a shop. I listened, and the rest is history!”
Starting off with twenty of her top styles, Eckhardt set up a successful eBay shop and is now launching this new site Sidekicks, concentrating predominantly on her six feature shoes. “I have so much faith in the brands and styles I’m selling, as long as I have one of each of them in my wardrobe I honestly don’t need anything else. Although new colours and fabrics are released every season and I’m a sucker for those.” Eckhart has some loyal customers who won’t buy their shoes anywhere else. “One guy in Ecuador bought his first pair from me just a month after I’d set up the eBay store and now owns at least one of each style. He sends me photos of him when he gets a new pair, I love seeing my customers wearing my shoes and doing what they love. It’s like a cool little like-minded community…one of my long standing customers even sent me a skateboard she’d designed, how awesome is that?!’